ELK X POSITIVE CHANGE FOR MARINE LIFE
L - PCFML founder Karl Goodsell.
R - PCFML Global Program Coordinators conducting a brand audit alongside local businesses.
RESTORING THE OCEAN, EMPOWERING COMMUNITIES
PCFML WASTE TO WEALTH PROGRAM
PCFML is an Australian, not-for-profit organisation collaborating with communities around the world, working to dismantle the old narrative that the ocean exists for us to exploit. Implementing their core values of UNDERSTANDING, EDUCATION and RESPECT, PCFML work to empower communities to take action, developing long-term solutions for marine conservation issues that benefit the sea, as well as the people that rely upon it for survival.
CREATING AWARENESS TO THE PLIGHT OF OUR OCEANS & DRIVING POSITIVE CHANGE
PCFML have ventured into various projects including the Waste to Wealth global project, which was selected as one of the Top 20 Waste to Wealth projects by the United Nations.
“Partnering with Elk, a business that shares our values and passion for a better world, is vital to the work that we do. Our limited edition partnership t-shirts will not only engage customers in our conservation projects, but the funds generated will employ marginalised women in India, transition local businesses to ocean friendly products, turn organic waste into certified organic compost and build composting and aquaponic systems from collected household plastics. It’s a true reflection of the power that we all have to change the world through the consumer choices that we make” Karl Goodsell, Founder and CEO, Positive Change for Marine Life
THE WASTE TO WEALTH PROGRAM
The program is focused on addressing pollution related issues mainly in India and the Solomon Islands, providing long term solutions to poverty, marine pollution, and environmental degradation.
- Putting solutions back into the hands of communities with a free, door to door Waste Collection Service to then up-cycle plastic and organic waste into valuable products.
- Eliminating harmful plastics at their source by working with local businesses to transition to ocean-friendly supply chains.
- Developing locally-led social enterprises to increase ecomomic and environmental well being.
To learn more about the amazing work Positive Change for Marine Life are doing, please visit pcfml.org.au
R - Plastic shredding and extrusion machines in India are turning household plastic into new products that can be used and sold.
Krishna Kalidas from PCFML’s Global Program in India connects with locals.
"We work with a broad spectrum of people from diverse backgrounds including businesses, fisherfolk, community organisations, students, faith groups, activists, political institutions and individuals - to realise the value of a healthy ocean and the long-term environmental, social, cultural and economic benefit that it provides. Our key focus is to develop solutions to marine debris and pollution, which is having a devastating impact on marine ecosystems, as well as on human health. We also focus on community-driven restoration projects and Blue Carbon mapping in rivers, as well as the potential that waste management, decentralised food production, up-cycling and ecotourism can have on transitioning coastal communities away from exploitative industries, whilst improving health, creating employment opportunities for marginalised groups, as well as protecting the ocean in perpetuity. We are proud to be independent, non-partisan, and non-denominational. Over 80% of our work is undertaken by volunteers and we pride ourselves on ensuring transparency across all that we do." - PCFML