INTRODUCING OUR NEW SEASON COLLECTION: KIN
The arrival of a new season collection is always highly anticipated.
The thrill of the new, the excitement of fresh silhouettes and reimagined classics, a fresh colour palette and statement pieces to mix and contrast brings out the inner stylist in all of us.
This season, our Creative Director and Co-founder, Marnie Goding, along with our Melbourne based design team have created a collection full of stunning bold colours, statement jewellery, original ELK prints and flattering shapes. Read on to learn more about the inspiration behind our Winter 2019 new season collection, KIN.
Who are we?
Our identity is a multicultural web that does not follow a straight line. We are made of others and of different places. Our deepest inclinations are from memories that were borne before.
Our heritage subtly guides us. It influences our journey through life and gives us a sense of identity. We fill the spaces between the chapters in our lives with decisions that follow intuition, experience, tradition, culture and emotion.
At ELK we allow fragments of our past to influence the future. We use traditional crafts alongside new techniques to create each piece. Our designs are a reflection of what we know,
of how we see the world today and tomorrow and this collection takes us through that passage of time.
The leading prints are influenced by fragments of multi-layered memories and by stories from the past. As you move through the range it finishes with a futuristic influence of star spangled fabrics and satellite images.
Always at the heart of our design is you.
We create our collections to be worn, to be a part of your life and to be a part of your tomorrow.
Together we are a varying, global village of people living out extraordinary and unforgettable life experiences. Wherever it is you came from, wherever you are now and wherever you will be tomorrow, we are moving together into the future as KIN.
Click here to view the ELK KIN collection x