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OUR STORY

DESIGNED IN MELBOURNE,
HANDMADE GLOBALLY

A pioneer of independent Australian design ELK was founded by husband and wife duo Marnie Goding and Adam Koniaras in 2004 in Melbourne, Australia.

The ELK aesthetic holds a unique place within the Australian fashion landscape. With a highly considered approach to design ELK collections resonate with their global audience through a level of product refinement, trend curation and intellect that is innately their own. Their sculptural accessories, hand-made leather and ready-to-wear collections define their artful vision while their devotion to ethical practices has endured them as a leader in the practice of responsible innovation for the fashion industry.

Founded on a belief in creativity, innovative design and an authentic approach where people are at the heart of every decision, Creative Director Marnie Goding’s passion for local design and independent, ethically sourced fashion has created a brand of enduring value.

ELK creates bi-annual collections that are informed by a design ethos where simplicity meets innovation. The creative team rely on the understanding that great design need not be complicated and it is within this intersection of refined simplicity that ELK has found their much loved aesthetic and continues to inform the ongoing brand direction.

Seasonal collections typically lean towards natural hues and maximise the use of fine quality raw materials sourced from all over the world. ELK also adopts an unwavering commitment to working with small manufacturers across the globe whose traditional skills and techniques guarantee authentic, high quality execution of their collections.

Over the past 14 years, ELK has garnered a loyal customer base and a global reach that sees ELK collections sold in over 1200 independent retailers across 20 different countries.

"ELK is undeniably Australian. We design statement collections that are easy to wear, beautifully made and instantly recognisable... we believe in only wearing what you really love. It is a simple concept really and this is what informs our creative process" ELK Co-Founder and Creative Director Marnie Goding.

Beyond our commitment to great design, we have a strong ethical foundation. As a family owned and operated business, there is a great respect for all persons that work within and for the business. All manufacturers are visited numerous times each year where working conditions, company ethics, workers rights and workplace safety are assessed prior to any engagement by ELK. Transparency and honesty are fundamental values upheld across the entire supply chain.

Our work is an ongoing journey and we regularly update our progress which you can find in our ETHICS and ENVIRONMENT sections. We will continue to share our progress both here at ELK HQ and the initiatives of our suppliers who make our products. In the meantime, please do not hesitate to contact us at customerservice@elkthelabel.com and we will be happy to answer any questions you may have regarding who, how and where ELK products are made.

Marnie and Adam x